• Facebook Marketing Tips: Quality not Quantity

    Your Facebook fan page isn't worth squat if your fans aren't commenting or 'liking' your posts.  Posts and status updates that receive more likes and comments are more likely to earn a coveted spot in the Facebook newsfeed. When it comes to posting on your Facebook page, the rule is quality not quantity.  This is a delicate rule because you have to get it just right.  Too many posts and you run the risk of your page being ignored or fans getting irritated by your incessant posting.  Too … [Read More...]

  • Get More Facebook Fan Tips

    A simple way to get more Facebook fans to like your page is to add a signature at the bottom of your email that includes a link to your Facebook fan page. Instead of just saying something generic like 'Connect on Facebook' or 'Become a fan on Facebook,' include the link and add a benefit of becoming a fan of the page. Some examples could be: 'Become a fan of our Facebook page to receive exclusive, Facebook only coupons and discounts' (any retail/service business) 'Connect with us on … [Read More...]

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    Measuring ROI of Social Media

    Small Business Marketing Tip: Measuring the ROI of Facebook Just like any other marketing tool (TV, Radio, Newspaper, etc), you can measure the ROI of Facebook.  In order to do so, you have to develop specific goals that you want to measure (ie, sale of a certain product) and then a strategy to sell that product. Not every aspect of Facebook can be measured in terms of ROI though.  Consider this, can you measure the ROI of your secretary?  Can you measure the ROI of a customer service … [Read More...]

Internet Marketing

Each day, millions of people are using the Internet to research, compare and buy products and services.  Many of these people are looking for your product, so how will they find you? If you want the readers of a certain magazine to know about your product, you put an ad there.  If you want the … [Read More...]